The Inbound Marketing Revolution
Effectual customer-centric marketing
Why is Inbound Marketing important to me?
We’ve all heard about the importance of relevant content. It’s everywhere and apparently it’s also King – Yes, the Elvis of the internet. What does this mean for your business and how is content related to inbound marketing?
First, it’s important to understand the customer of today and their behavior towards traditional marketing. Us humans have become quite savvy in configuring ways to block out advertisements and filter what we don’t want to see. Fast-forward is a given when it comes to television commercials, commercial-free radio subscriptions are at an all time high, Google answers any question we may conjure, and the daily news is found via the internet and our social media feeds. We’re on the hunt to acquire information for ourselves, as that’s the most immediate and efficient way to find exactly what we want.
2015 Fact Check:
- 89% of the US population uses the internet.
- 76% use social media sites.
- If Facebook’s population was a country, it would rank 4th largest in the world.
- Over 10 billion Google searches are conducted every month.
- User generated content and blogs make up 25% of search engine rankings for the 10 largest companies in the world.
- Word of mouth. 74% of people trust peer product recommendations over ads.
- 80% of Twitter users post their updates while mobile. How was your customer’s real time experience?
It’s time for an inbound marketing strategy, isn’t it?
How inbound marketing works for you
In a world of advertisement avoidance a clear opportunity arrises for marketing. With so much time spent on the internet, users have the chance to do product research, discover their peer preferences, and be exposed to your brand content; all while a valuable connection is created on the users level – in a voice that speaks their language. Now, that’s worth talking about!
Understanding these facts helps us recognize the importance of content and its distribution cycle as it relates to inbound marketing. Creating an inbound marketing strategy is no longer an option for business success, it’s mandatory.
Relevant content leads prospects directly to your product. The content answers the questions users are entering in search engines and brings the customer to you. No matter what business your in – content is important to you. From hospitality and travel to product sales and food distribution, all the way to your local book store or eatery. An inbound strategy effects everyone on every level of business success.
While reaching your customers via outbound marketing is still meaningful, targeting and defining those who seek and gravitate towards your product via inbound marketing is essential. Combining the tactics of inbound and outbound marketing establishes your brand and guarantees a success rate. This is especially true when coupled with what’s known as a Smarketing strategy, aligning both sales and marketing teams to work in synergy.
If you build it (and share it) they will come
By creating relevant content, active social networks, email marketing, blogs, SEO, and landing pages, your information is shared exponentially; therefore driving more traffic directly into your funnel. Here, this valuable information can be broken down and measured to identify your specific customer to re-target and further extend your reach to new customers. What’s also important is to have a fresh-take on what you’re writing about. Don’t repeat what’s already been said, be authentic and true to your product, share your knowledge and experience coupled with your expertise. New content moves quickly through the cycle, is not flagged as duplicate, and performs nicely in search. That in a nutshell is inbound marketing, less all the fancy marketing jargon.
Still feeling overwhelmed? It’s okay, that’s where we come in. Here at VanBee, we’re here to help break things down to the basics, develop and implement your marketing strategy, minimize your spend and maximize your gain.